1.1 Personal Information You Provide

When you register for our services, we may collect:

• Account Information: Name, email address, and password
• Business Information: Business name, industry vertical, service categories, target geographic markets (zip codes), and competitor names
• Payment Information: Billing address and payment details (processed securely through our payment processor, Stripe)
• Communication Data: Information you provide when contacting us via email or through our platform

1.2 Automatically Collected Information

• Log Data: IP address, browser type, device information, operating system, and pages visited
• Session Data: Authentication tokens, session identifiers, and login timestamps
• Usage Data: Information about how you interact with our platform, including features used, reports generated, and preferences selected
• Location Data: Approximate geographic location derived from your IP address

1.3 Cookies and Tracking Technologies

We use session cookies to maintain your authentication state and ensure platform security. These cookies are essential for the operation of our services and cannot be disabled.

We use the information we collect to:

• Provide Services: Generate customized market intelligence reports based on your preferences and business parameters
• Process Payments: Bill your subscription and process payments through our payment processor
• Communicate: Send you reports, service updates, and respond to your inquiries
• Improve Services: Analyze usage patterns to enhance our platform and research capabilities
• Security: Detect, prevent, and address technical issues, fraud, or security threats
• Compliance: Comply with legal obligations and enforce our Terms of Service

We work with third-party service providers to operate our platform. These providers have access to your information only to perform specific tasks on our behalf and are obligated to protect your data:

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted between your browser and our servers is encrypted using HTTPS/TLS protocols
• Authentication: Secure session management with encrypted tokens and automatic expiration
• Access Controls: Strict internal access controls limiting who can view your data
• Infrastructure: Data is stored on secure Cloudflare infrastructure with enterprise-grade security measures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services. We will retain and use your information to comply with legal obligations, resolve disputes, and enforce our agreements.

• Account Data: Retained while your account is active
• Generated Reports: Stored indefinitely for your access unless you request deletion
• Session Data: Automatically expire based on configured timeframes
• Email Verification Codes: Expire after 5 minutes

6. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information:

6.1 General Rights

• Access: Request access to your personal information
• Correction: Update or correct inaccurate information through your dashboard
• Deletion: Request deletion of your account and associated data
• Opt-Out: Unsubscribe from marketing communications (if applicable)

6.2 GDPR Rights (European Users)

If you are located in the European Economic Area (EEA), you have additional rights:

• Data Portability: Request a copy of your data in a structured, machine-readable format
• Right to Object: Object to processing of your personal data
• Right to Restrict: Request restriction of processing under certain circumstances

6.3 CCPA Rights (California Residents)

California residents have the right to:

• Know what personal information is collected, used, shared, or sold
• Request deletion of personal information
• Opt-out of the sale of personal information (we do not sell personal information)
• Non-discrimination for exercising privacy rights

To exercise any of these rights, please contact us at contact@alertamo.com

7. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes are effective when posted on this page.

9. Data Controller Information

The data controller responsible for your personal information is:

While we are registered in Estonia, we provide services to customers in the Austin, Texas metropolitan area and process data in accordance with applicable data protection laws.