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Using Permit Installation Dates to Target Replacement Opportunities
How contractors use permit installation dates to identify high-probability replacement prospects and run targeted campaigns across direct mail, Google Ads, and Meta.
Geographic Distribution Patterns in Permit Data
What permit concentrations across ZIP codes reveal about where work is happening, competitor activity levels, and local market dynamics.
Service Co-Occurrence Patterns in Permit Records
What permit data reveals about which services tend to occur together at the same properties, and how contractors use these patterns to build referral relationships.
Using Permit Data to Identify Potential Referral Partners
How permit records help contractors find active businesses in complementary trades and what permit volume does and doesn't reveal about partner quality.
Seasonal Patterns in Permit Filing Timing
Analysis of when different types of permits are filed throughout the year, observed correlations with weather and other factors, and timing uncertainties inherent in permit data.
Geographic Focus Decisions Using Permit Activity Data
How contractors use permit density patterns to identify where to concentrate business development efforts and the tradeoffs between geographic focus and coverage.